Commission Blueprint 2.0 - What's Killing Your Advertising Business?

By admin - Last updated: Thursday, September 3, 2009 - Save & Share - Leave a Comment

This is a coarse time to be in the advertising business. Internet marketing is pushing it out of the way, folks are way too overstimulated, nobody is spending and, of course, there’s that annoying recession to think about.  Those are the challenges Commission Blueprint 2 faces.

You may not have spotted, but this Google thing has become kind of a big deal. The company itself is worth somewhere around two hundred bn. bucks, and its continuing to grow. You may also notice that the company offers almost all of its services free. Thats because most of those things arent actually its business.  

No, Google is in the advertising business, online marketing style. What Google realized early on and profited massively from is the indisputable fact that folk are looking for stuff. Yes, I know this seems obvious, but give me a minute and I’ll explain.  

According to Commission Blueprint 2.0, there had been a time when advertising was controlled by a few big firms, spending millions of bucks on ad campaigns to reach thousands of people in the hopes that some percentage of those folks, hopefully a large one but probably a small one, would essentially buy their products. Google wasnt actually interested in those folks.  

Google noticed that there were millions of businesses, and if they could offer plenty of businesses tons of way to reach consumers for dimes, they could make a bunch of cash. Billions. And since they knew that there were tons of folk searching for masses of things, they were in a position to reign supreme over the advertising business. Online marketing wasnt born with them, but it did grow with them.  

This strategy of connecting hungry customers with ready companies actually is a revolution in the advertising business. Internet marketing means that you do not have to fight with other advertisers attempting to sift the great hordes of people that do not need to listen to you to start with, trying to find that one individual who really wants what you have.  

There are 2 sides of web marketing ; finding that hungry shopper, and building relationships. The hungry customer part is the obvious one. If someone is hunting for a technique to stop feline incontinence and you’ve a way to stop feline incontinence, then it should be obvious that instead of roaring to the masses about what you have, you must be chatting with the person who already wants what you have. The web allows you do this, usually for cents.  

The other aspect isn’t as plain, although you almost actually have seen it done in Commission Blueprint 2. Thats the conversation side of it. If you use Amazon, you have seen one of the masters of this at work. Amazon does not just sell to you; they try to get to know you, to offer things they believe you might like, to listen to what you are pronouncing. They do not use an advertising business, web marketing is what they use to get to the top.  

You can do this, too. And you need to do this too. You need to put a fence around your customers to stop them from wandering off, and to make sure youre giving them what they need and want.  

If you are running an advertising business and want to survive all the Problems you are going to face, you need to be in the business of offering these new methods to clients, to show them the best way to find that hungry shopper and keep them. You know what going to save your marketing business? Internet marketing.

See also: Commission Blueprint 2 Review


  
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