Is Your Business Recruiting in This Down Market?
If you find your company in a position to hire someone quickly due to an unexpected resignation, you will find recruiting someone to be more challenging. With that in mind, recruiting should be a daily responsibility. This quick reflex to hire a candidate immediately might cause you to hire more out of desperation. The potential employee might lack the necessary skills required to fill the position.
The best recruiting programs are those in which recruiting is an ongoing activity, instead of a knee-jerk response to an immediate need. Even if you’re not currently expanding your sales team, normal turnover or performance issues almost certainly means that you’ll need to hire every month.
Don’t rely on a single approach when recruiting. For years; employers thought that an effective recruiting campaign consisted of a few advertisements in the Help Wanted section of the Sunday newspaper, with a formal recruiter or two thrown in for good measure. But those tools are simply no longer effective enough in today’s market, especially when everyone else is using them too. Just as you wouldn’t rely on a single technique to identify prospective customers for your business, your recruiting program should include the regular use of a variety of prospecting tools available at your disposal that can identify qualified candidates.
Today, there are unlimited ways to identify good candidates, including advertising on free internet sites, job fairs or even open houses, if you are in the real estate industry. Make sure your recruiting program takes advantage of all of the tools at your disposal.
With the current market, companies are always in completion for the best employees. Their “first impression” of you is just as important. Be professional, well-organized, receptive and courteous to their time and interests. Try to stay on schedule and do what you say you will do. If this could be a model employee we want them to stay with the company after we hire them.
If you find an excellent candidate, and they turn down your offer, do not get discouraged. Another job they might be considering could turn out not to be as positive as they thought. Staying in touch with the recruit will flatter them and increase the chances of you winning them back at a later time.
Another reason for being proactive in recruiting is even more important in the sales industry. Sales people are also hard to find and overstaffing might not be out of the question. This would be especially true in the real estate market. This will not only expand your team but give you an opportunity to replace a mediocre performer. Having trained real estate agents or sales professionals in reserve who understand the business could be vital to your company’s growth.
Management’s duty is to delegate responsibility. Recruiting is one area that might be better off left in the hands of management. Inexperienced recruiting tactics could be detrimental to your organization, not to mention the cost and ramifications that could be caused by hiring the wrong individual. The initial interview is of the utmost importance as is the final determination.
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