It Is a Wise Decision to Do Article Marketing
Article marketing is a good way to advertise your business. You will need to write copy about that concerns your business. There is more than one way to do this.
Nothing new
This concept has been around for many years. Perhaps someone wishes to promote their business. They may not have a lot of money to spend on advertising. They get in touch with local publications. Many local publications may have limited means, also. They can help each other out.
You may have a tree removal service. Your business involves cutting down and removing debris. You also clear branches and clean up after big storms. Right before the season begins, you publish a story in your local newspaper. It can be about taking care of your trees. Your name and phone number is mentioned at the last of the story.
In this way, they get free advertising. The newspaper also benefits. They do not have to pay anyone to write the story. This same general concept is being used online today. Instead of a local newspaper, businesses are using content submission services.
You will not have to pay to publish your content online. At the end of the copy, you have a resource box to place your contact information. You can place links to your website and blog, there. This can help to increase your business. There are other ways to benefit from this.
Back links
It is important to have back links in many articles. Back links are website links that you click on. It will take the person to your website or an affiliate site. Every time someone clicks, it increases your website popularity. This is an example.
You can start a blog that is related to your business. It may refer people to your website or blog. You submit similar articles to several different submission services. You place back links in every article. These links trace back to you. Your popularity in search engines can increase.
Search engine rank is very important. When you search for something, you usually click on the first link that comes up. It is easiest that way. That first link is there because it is the most popular. Search engines have computerized robots that spider the Internet. Sites with the most amounts of back links get a higher ranking. Theoretically, the more people that are talking about you online, the more popular you must be.
Be careful
Make sure that you do not go outside of search engine guidelines. It is important that you do not overdo it. For example, your keywords should not be mentioned numerous times in your content. Search engines see this as blatant self promotion. You will also be limited to the number of back links at the content submission services.
Summary
People have been using article marketing for many years. This concept involves publishers and businesses working together. You get free advertising. The publisher gets free content. Online, this works the same way. Article submission services get free content. You get free business promotion. Be sure that you adhere to the guidelines of the publisher and the search engines.
There are many article directories. Here is one that you can use for article submissions.
Related Blogs
- SEO and Search Engines | Website Cluster
- A Need for Search Engine Optimization (seo)?
- Search Engine Optimization Tips: Get the Best Results
- Unlimited – Free Internet Advertising and Marketing | Internet Marketing Success
- The Requirement for Article Submission Services by Online Marketers | Foul Mouth Productions
Related Reading:
Principles of Marketing (13th Edition) Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
Creating a Marketing Plan: An OverviewEffective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. This chapter is excerpted from Harvard Business Essentials: Marketer's Toolkit.
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small BusinessWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
A Lean Marketing Revolution: The Timeless-Know How PrinciplesFor decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days!
Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, "A Lean Marketing Revolution."
A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format.
The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.
A Lean Marketing Revolution was released on July 19, 2011. The booklet topped the bestsellers lists in Amazon’s Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.
Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing GuideIs Your Marketing as Simple, Effective, and Affordable as Duct Tape?
Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.
In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Write a comment
