E-Books Are Outselling Traditional Books Now

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Amazon have played a major part in the development of the e-book market and have been a key influence in the recent surge in the popularity of both e-books and e-book readers. Amazon’s Kindle reader first appeared on the market during November of 2006 and further updates followed with the launch of the Kindle 2.0 in February of 2009 and the release of the upgraded third generation Kindle in August 2010. The summer of 2009 also saw the launch of the large format Kindle DX, which was also updated in August 2010.

Many business analysts forecast that, regardless of Amazon’s influential role in the development of the e-book and e-book reader market, the release of Apple’s iPad would effectively kill off the Kindle. However, after the launch of the third generation Kindle – accompanied by a reduction in the retail price – Amazon has sold out of their readers again. Demand seems to be holding up, and then some, for what is now Amazon’s best selling item.

Some people have accepted e-books quite readily. Others seem to remain attached to traditional physical books. However, for the majority of people the convenience of being able to carry large quantities of reading material around with them, coupled with the ease of operation offered by e-book readers, has turned out to be an attractive proposition. Recent e-book reader price cuts, prompted or at least hastened by the launch of the iPad, have made e-book readers more attractive to many consumers.

Amazon recently confirmed that they are now selling more Kindle books than traditional hardback editions. The low selling priced of e-books – they use no paper or ink and have no delivery fees to speak of after all – certainly helps. It can’t be very much longer before e-books begin to outsell paperbacks.

The ease with which e-books can be bought, and subsequently delivered, is another important consideration. Readers can download a book to their Kindle in less than sixty seconds, regardless of the time of day, always assuming that they can get a connection to Amazon’s Kindle store.

One possible stumbling block for many readers was a reticence to be “tied” to any particular e-book reader. This issue has been very effectively addressed by Amazon who have released a large number of free “apps” to allow Kindle books to be read on a wide range of different devices. Currently, Kindle books can be read on the Mac, the PC, the iPhone, the iPad, the Blackberry smart phone and any device which uses the Android operating system. It’s a clever move on Amazon’s part. Not only does it address customer’s concerns about being tied to one particular brand of hardware but every new app acts as a separate retail outlet for Amazon’s massive selection of Kindle books. At the moment, around about 20% of all Kindle book sales are estimated to be aimed at non-Kindle hardware.

It looks as if e-books are here for the long haul and that they will gradually account for an ever increasing percentage of overall book sales. It also looks likely that Amazon will remain as one of the most important influences in the digital publishing arena for the foreseeable future.

Find out more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.


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