valentines day 2023 by the numbers fun facts about the popular holiday

Tuesday, February 14, 2023, marks a new Valentine’s Day celebration.

The holiday is a time to remind spouses, partners, children, friends, neighbors and even pets of how much love there is to go around.

Here are some fun, by-the-numbers facts about Valentine’s Day as the popular holiday approaches.

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1 – The holiday ranking of Valentine’s Day for consumer spending on fresh flowers and plants, according to the Society of American Florists (SAF). Christmas and Hanukkah are a close second, the organization reports.

Mother and young daughter make greeting cards for Valentine’s Day (iStock)

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1916 — The year that Hallmark’s Valentine’s Day greeting cards first appeared on store shelves. The company’s founder, J.C. Hall, began selling Valentine’s Day postcards earlier, in 1910, according to Hallmark’s corporate website.

145 million — The approximate number of Valentine’s Day cards exchanged industry-wide every February 14, according to Hallmark. This number reportedly doesn’t include children’s packaged cards.

Valentine's Day is observed on Feb. 14 each year. The day is traditionally celebrated with special holiday cards and chocolates.

Valentine’s Day is observed on Feb. 14 each year. The day is traditionally celebrated with special holiday cards and chocolates. (iStock)

$23.9 billion — The total amount last year that Americans spent on Valentine’s Day gifts for partners, friends, kids, pets and more, according to the National Retail Federation (NRF). 

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$25.9 billion — The total amount Americans are expected to spend on Valentine’s Day this year is $25.9 billion, which would make it one of the highest spending years on record, according to the annual survey released on Jan. 25, 2023 by the NRF and Prosper Insights & Analytics.

Cute little girl celebrating Valentine's day with parents, family and herself, holding heart shape decorations, home interior.

Cute little girl celebrating Valentine’s day with parents, family and herself, holding heart shape decorations, home interior. (iStock)

32% of people — One third of those who celebrate Valentine’s Day, 32% are planning on giving out a gift of experience, according to NRF. 

This is an increase of 26% in comparison to last year, making this its highest percentage since NRF and Prosper started posing the question in 2017, notes the site.

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52% of people — More than half of the Valentine’s Day consumers, 52%, will spend an average of $192.80 — with an increase in money allotted to pets, friends, coworkers, teachers and classmates, reported NRF.

A terrier dog holds a heart for Valentine's Day. Some people enjoy doing something nice for their peers on the holiday.

A terrier dog holds a heart for Valentine’s Day. Some people enjoy doing something nice for their peers on the holiday. (iStock)

28% of people — For those who do not plan on celebrating Valentine’s Day, 28% of individuals will still recognize the holiday by finding their own way to celebrate with non-Valentine’s Day gifts, a night out to themselves or spending time with single friends and family, shared the NRF.

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